Short film “The Trader” by Georgian director Tamta Gabrichidze is the winner of Sundance Film Festival.

Movie is about trader named Gela, who sells secondhand clothes and household items from the back of his minibus while travelling rural Georgia in search of spuds. Money is meaningless in this market—potatoes are lucre. Young and old peer into his truck, their eyes lighting up at the sight of modern conveniences like sponges and lint brushes. It’s a riddle that pits rural value against urban valuation, dirt versus gold.