Georgia was named as the best wine direction at the Berlin international tourism exhibition. Moreover, Taleb Rifai, head of the UN World Tourism Organization, handed over a special award to the national tourism administration of the Ministry of Economy and Sustainable Development of Georgia.

At the ITB 2016 exhibition nineteen private companies and state organizations were represented from Georgia jointly with the tourism national administration: Ajara tourism and resorts department, Kutaisi City Hall, “Georgienreisen”, “Capital Georgia Travel”, “GeorgiCa Travel”, “Georgian Travel Group”, “Georgian DMC”, “Liberty Georgia Destination Management”, “Meet in Georgia”, “Visit Georgia”, “Mimino travel”, “Explore Georgia”, “Concord Travel”, “Trawellin”, “SW Travel”, “Omnes Tour”, “Georgian Discovery tours”, “Сaucasus Travel”, “TAV”.

According to the national tourism administration, at the exhibition meetings were held with international marketing and promotion agencies, reporters, bloggers, tourism service suppliers, tour operators and organizers of various exhibitions

More than 120 000 visitors attended the world’s one of the largest tourism exhibitions. The ITB 2016 hosted representatives of 187 countries.