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Financial Times highlights Georgia’s hospitality, wine, tourism potential - National Tourism Administration
12 March, 2024

The Georgian National Tourism Administration on Tuesday highlighted Financial Times, a British daily business newspaper, publishing a 20-page article about Georgia’s culture, traditions, tourism potential, winemaking, cuisine and hospitality.

The Administration said the article, written by Georgian author Leo Vardiashvili, also described the country’s hosting of sports events like the qualifying rounds for Freeride World Tour Pro, a series of sporting events for freeskiers and snowboard freeriders in the north-western highland Svaneti region.

The article said Georgia’s past was marked by challenges due to its location on the crossroads of the Eurasian continent, and noted despite the almost 20 invasions of its capital Tbilisi throughout history, the “Georgian identity still persists”.

The GNTA added the peace also highlighted the north-western highland town of Mestia, the northern village of Ushguli, Hatsvali and Tetnuldi mountain ski resorts in Svaneti region, north-eastern Tusheti highland and northern Kazbegi regions, western city of Kutaisi and eastern Kakheti region.


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