According to the deputy minister, popularization of Georgian wine is crucial to maximizing its export potential.  In this regard, France is strategically important.

 

“We have come from Georgia with  qvevris, satsnakheli and all the traditional attributes that Georgian wine-makers and viticulturists use. We have also built a marani here. Everyone can come here because it is also a showroom”,- said Ilia Kakhoidze.

“With the support of the Ministry of Agriculture and National Wine Agency, Georgian wine producing companies take part in virtually all the prestigious exhibitions of international importance, which is a decisive factor for establishing Georgian wines in world markets. However, it should be noted that promotion of our wines by Georgian and French wine-makers in Antibes has different meaning. The ancient culture of Georgian viticulture and winemaking is clearly provided here”,- noted Giorgi Chkheidze.

According to Ilia Kakhoidze, in order to establish  Georgian wine in the French market, they often hold meetings with the representatives of restaurants, sommeliers, where they speak about Georgian wine, the rules of offering it to the  customers, as the white qvevri wine  is unknown to them  and they should be offered as “Georgian amber”.