The Government has started working on developing the Svaneti Tourism Brand concept.

The process will be finished at the end of the first quarter of 2021. The tender was announced at the beginning of 2020. The project is being implemented with the financial support of Sweden and Austria, as part of the Greta project.

The tender winner companies have been already named. The brand’s concept will be developed by the Finnish company Werklig and the domestic consulting Agency Watergunz. Under the plan, Svaneti Region will be positioned as a year-round resort with a special accent on the winter season.