Bloomberg will promote Georgia's adventure tourism potential in a new marketing campaign launched together with the Georgian national tourism administration, the state body announced on Monday.

Bloomberg's camera team is in Georgia and working in the capital city of Tbilisi and other regions including Imereti and Mtskheta-Mtianeti, with the aim of producing two videos and three articles about the adventure tourism potential of the country.

The GNTA said the materials prepared by Bloomberg's team would cover heli-skiing, trekking, rock climbing, caving and canyoning, while featuring photography, architecture, music, and fashion.

Photo: GNTA

The produced reports will be published on social networks of Bloomberg, the administration noted.

"As part of the campaign, promotional videos and articles about Georgia will have a total of more than six million viewers and readers in the target tourist markets: Great Britain, Italy, France, Spain, Germany, Poland, Estonia, Lithuania, Latvia, Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Qatar, Oman and Israel. The campaign will help attract high-spending tourist flows to Georgia", the GNTA said.

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