French catalogue Gault & Millau is well-known among culinarium professionals. Restaurant critics Henri Gault and Christian Millau founded culinarium guide in 1965. Catalogue is published in more than 20 countries and consists information of young talents and culinarium history. Worldwide brand will enter in Georgia soon,- Tornike Bakhturidze, representative of Gault & Millau in Georgia, shares details.
How did the idea come up culinarium guide to enter in Georgia?
Georgia is considered as culinary country, which has rich traditions and multi-century history, as in culinary, as well as in wine. locations plays a big role in that. All that factors made French brand interested in Georgia.
What’s the target segment?
it’s for everyone who like sophisticated dishes and is interested in restaurant critics by professionals. Or just for them who loves to eat tastefully.
Which countries does the brand cover, what’s the advantage of its existence in the country?
Gault & Millau is represented in France, Austria, Switzerland, Germany, Belgium. the Netherlands, Australia, Japan, Canada, Poland, Morocco, etc.
Russia, Israel, Maldives and Antilia Islands joined in current year.
Generally, Gault & Millau is more focused on supporting restaurants, than criticizing. Our aim is to lyft the level of culinarium up, make taste and quality higher and represent it to the world. One of the way is to evaluate restaurants objectively and detect the best chefs. It also increases healthy competition.
How do you think, what role will it play for Georgia; When will be the presentation?
Presentation will be held on October 23. The winners of the nominations will be relieved during the event; Journalist and Restaurant Critics from various countries will be attending.
The main problem nowadays is that Georgian culinary is a little bit monotonous, there are not a lot of restaurants and chefs that have their own distinguished dish. It can’t response modern challenges. Majority restaurants don’t meet international standards. The problem is in attitude, not in potential.
Operation of mentioned brand supports service field and developing culinarium sector. Georgia is a touristic place and culinarium is an important factor, that can attract more tourists. This guide is an excellent way to support and motivate culinary objects.
www.cbw.ge